Let’s explain: Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.
The methods and techniques used for online marketing include email, social media, display advertising, ( SEO ) search engine optimization and more.
Online marketing is a set of tools and methodologies used for promoting products and services through the internet.
Internet marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Internetmarketing is the most inexpensive way to reach your target market, regardless of the size of your business!
Online and digital marketing are terms that are often confused and misused.
It may sound trivial, but knowing the difference can help you shape your overall marketing strategy.
Digital marketing refers to using digital channels, devices, and platforms ( regardless of whether they are online or not ) Goal to build or promote your marketing message.
Definition Digital promotion:
The promotion of products or brands via one or more forms of electronic media.
For example, advertising ( SEA search engine advertising like Google Adwords ) mediums that might be used as part of the digital marketing strategy.
Information for online marketeers: Introduction to Digital Marketing, Digital marketing allows for new methods, platforms and strategies to reach consumers.
Main thing to be successful as digital marketer, it is vital to understand the ever-evolving media landscape.
What are the digital channels? We explain the five essential areas of digital marketing that drive this change and an objective first framework to approach marketing initiatives.
Social Media Marketing:
Is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns!
What is Mobile Marketing?
Mobile marketing consists of ads that appear on mobile smartphones, tablets or other mobile devices.
This marketing method ad formats, customization and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
According to recent reports ( 2018 ), more than 40% of users internet time is spent on mobile devices, which means simply ignoring the rise of mobile just isn’t an option anymore!
In 2018 more than 80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time ever.
People browse 75% more web pages on tablets than smartphones ( Woman and Man / Young and old ).
Important to know that in retail the conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%.
What is content marketing?
This is the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract consumers and retain a clearly defined audience and ultimately, to drive profitable customer action.
The essence of a content marketing strategy is move on prospect and create new business and consumers:
The best way to achieve that is by knowing your customers and prospects and by having regular contact moments with them on the Web and elsewhere.
Some of those contact moments are between you and a prospect or customer in a direct way.
How imortant is the User Experience of a website visitor or audience?
User Experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service.
It includes the practical, experiential, affective, meaningful and valuable aspects of human computer interaction and product ownership.
Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.
User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.
User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.
In the end, user experience is about how the user interacts with and experiences the product or company website.